Icelandair has teamed up with DJ Margeir to premier the new album from Icelandic electro heroes, Gus Gus - the first time a record has been premiered onboard an aircraft.
The album titled, Arabian Horse, is being premiered for Icelandair passengers a month before general release. Once officially released on 23rd May, Arabian Horse will be the 8th album by Gus Gus, who have already sold over 700,000 albums worldwide.
"People will be listening to this album for the first time at 30,000 feet," explains DJ Margeir, one of Iceland's most successful club DJs. He followed by saying, "when you think about the fact that Iceland's population is around 320,000 people, it's incredible how much Icelandic music has spread throughout the world...of course we have bad music here in Iceland, but you'll have to fly with someone else to hear that."
The premiere of Arabian Horse is a part of DJ Margeir's contribution to Icelandair's in-flight entertainment system. DJ Margeir has selected 40 albums and created 7 unique playlists comprising the most exciting Icelandic and international music, offering Icelandair passengers a one-of-a-kind in-flight entertainment experience.
"I want people to listen to this music and have a different experience," explains DJ Margeir on his decision to become involved in this new project. "I want them to put on their headphones and for the music to inspire them somehow, to expand their musical horizons."
Highlights of DJ Margeir's playlists include James Blake, Gus Gus, Hjalmar, Arvo Part, Ligeti, Gorecki, Caribou, Four Tet, Beach House, Neu!, Nicolas Jaar, John Coltrane, Trentemoller, Bjork and Sigur Ros.
Icelandair's musical revamp is part of its broader philosophy to maximise the positive travel experience for customers, giving them a taste of Iceland even if they travel no further than Keflavík Airport. The idea with the music is that customers can choose from any playlist and listen to a carefully composed mix without making any effort, or they can select individual tunes or albums using their touch screen menu - these playlists will be changed every three months.